I do Brand identity.
I translate messages in to the visual language.
And this is how I do it:

1. Getting to know brand

Asking, defining the client’s problem, competitor analysis, insight.

2. Creating the strategy

Target group, market positioning, value proposition, brand personality
and tone of voice.

3. Concept

Key message, idea, vision, searching for a story, testing.
Concept and idea are my fixed point around which the whole design world revolve.

4. Translating in to the design

Logo, type design, typography, layout, image, consistency.
Making concept visible and understandable with individual expression and character.
Perfect design is simple. A nice design without concept is nothing.