Startup Program

Brief: Create a name, design a brand identity, and develop a key visual for an accelerator program focused on healthcare startup projects. The goal is to communicate Roche as an innovative company that is open to new ideas, new people, and new opportunities.
Insight: Roche aims to strengthen its connection with the startup community. To achieve this, the company is launching an accelerator program that invites healthcare startups to present their ideas and solutions. A panel of mentors and experts will evaluate the participating startups, assessing their potential, vision, and business concepts. The most promising projects will be selected for the accelerator, where they will receive financial support, access to experienced mentors, and guidance to help them further develop and scale their healthcare innovations.
Idea: An incubator is a protected environment that creates ideal conditions for development and research. In our concept, the incubator becomes a breeding ground for medical innovation—a place where groundbreaking healthcare ideas can grow, evolve, and thrive.