Startup Program

The purpose of the project, by Roche, was to select a number of Health Care companies to financially support the development of their innovative products. The goal was to communicate that the Roche brand is an innovative company that is open to new ideas, new people and new opportunities. My task was to come up with a name of the project, brand and communication concept. The project name “IncubatorLab” – the incubator represents an ideal space that provides support for the growth and development. My visual concept of the incubator is the medical capsule ideal for the innovation hatches.