Apartment sales campaign

A campaign we created at MUW Saatchi & Saatchi for the Downtown Yards: a project for an emerging modern urban district. Buildings with a classy London character and international-standard architecture. 
For this project I designed and developed the corporate identity two years ago.
📄 THE BRIEF: Communicate the sale of apartments.
👀 INSIGHT: The architecture and communication of the project are inspired by London’s conservatism and elegance. All of this is encapsulated in the project’s slogan: High fashion of living.
☀️ SOLUTION: We created a concept in which, as Art Director, I led the creation of a series of visuals inspired by the world of fashion—models presenting a design-driven, fashion-forward lifestyle set in contrast with the rough concrete environment of a building under construction – conveying the message: WE BUILD YOUR LIFESTYLE.