CulinaryGang – Foodtruck
I stay away from cliché and descriptive planning when coming up with the initial idea and concept. I looked for distinctive, deep meaning and memorable symbols and connections between gastronomy and the street. The theme is the street with our moving food truck. Distinctive symbols are street gangs, graffiti and art, which can be art as much as quality gastronomy. The food truck crew is a gang on its own. It is a culinary gang, provoking us with its culinary goodies, a taste that will get you.
Modern, visually attractive, dynamic and custom made lettering makes references to the visual culture of graffiti, typical for its expressivity and distinct outline. The logo is complemented by a concise slogan: Our taste will get you!
I created the styled street art visual using templates and sprays.